You’d think Neapolitan would be the first choice.
Three flavors in one container. Something for everyone. How could you go wrong?
Simple: the flavors clash. Chocolate, vanilla, and strawberry don’t belong together. They cancel each other out. And if you want only one? There’s too little of it (and you’re a prick for cleaning out one flavor!).
Neapolitan falls into the same trap people do—trying to be too many things to too many people.
When you do that, you don’t own anything. You spread yourself thin. You offer a little of everything but not a lot of something worth a damn. You’re left with clashing flavors and nothing memorable.
Find your flavor and go all in.
Own it.
The right people will find you. The wrong people will pass—and that’s fine.
Better to be fewer people’s favorite flavor than everyone’s “meh.”
Don’t be Neapolitan. Be the flavor worth craving.