It feels productive.
Inbox zero. Rearranging apps. Tweaking logos. Rewriting the same page for the tenth time.
It looks like work.
But none of it moves the needle.
The work that changes your life is uncomfortable. It risks embarrassment. It can fail in public.
So instead, you stay “busy.” You stay “safe.”
It’s easy. But you stay stuck.
Busy isn’t progress. Busy is camouflage.
Cut the noise.
Name the things you’ve been ducking. Then go do them.
That’s the real work.