Scattering your attention around feels like you’re getting more done. It feels productive. It feels like you’re busy.
Juggling, checking, glancing, scrolling. Many fires going at once.
But it’s a trap. Scattered attention carries a tax—quiet, invisible, compounding.
It steals intensity. You never go deep.
It crushes effectiveness. You try to do five things well but end up doing five things poorly.
It subdues attention. You’re never 100% there, present, absorbing the moment.
The tax is subtle but brutal: weaker reps, half-assed projects, and shallow connections.
Pay it long enough and the cost becomes your life.
The antidote? Focus.
Give what’s in front of you your full attention. Finish the rep. Finish the task. Finish the moment.
And then move on.
One battle at a time. Be present for each.