I asked an app for apartments in my price range.
It sends me million-dollar homes.
That isn’t helpful—it’s noise.
Baseball updates are noise to a football fan.
Parenting articles are noise to someone without kids.
Dating advice is noise to a married man (you’d hope).
Relevance is key. Pinpoint.
Relevance is mercy for your time and a multiplier for your results.
Cut the noise. Lock the target. Stack the bricks.